Instagram is just a mobile app that enables users to instantly take and/or upload photos and quickly edit them using a unique pair of filters and a branded tilt-shift feature (3-D effect) that sets them independent of the rest. It’s flourished in popularity faster than every other mobile app and is probably the main reason the individual standing in line next to you at Starbuck’s is going for a picture of the pastry case for no apparent reason. Instagram is addictive and it has a whole nation of iPhone and Android users hooked. And where people goes, your organization should follow.
If you’re the owner of your company and/or the individual in charge of branding and social networking, you ought to be privy to the 6 Reasons Instagram is perfect for your organization:
1. Instagram is Instantaneous
There is no hanging around and soon you reunite to your house or office to take full benefit of Instagram for brand building. Using your iPhone or Android, you snap the photo, edit, upload, add a comment (remember to #hashtag keywords), and share from your own brand’s profile within seconds.
2. No Duplicate Accounts Needed
Unlike Facebook and Google+ where you’re required to setup a lengthy personal profile one which just put up a brand page, you’re permitted to jump right in as a brand on cheap instagram followers without any consequence. It’s a simple enough put up process.
3. Everyone Comes with an Inner-Photographer
Many business owners are at a loss as it pertains to using social networks to grow their customer base for probably the most part because they do not have a means with words or understand how to hone their creative juices for content marketing. But everyone likes taking photos and let’s be honest – almost each one of us feels like we’ve a knack behind the camera. While darkroom results often prove otherwise, the ease and foolproof editing of Instagram will in reality turn you in to the Herb Ritts of one’s product/service content marketing.
4. It Makes Your Brand Look Interesting
That is the best thing about using Instagram to showcase your product/service. Instagram filters make office supply suppliers, garbage removal services, and even internet marketers look cool. Use Instagram showing off your product/service and even your corporate culture by capturing candid office moments. Instagram albums give personality to brands in a fashion that no other sharing network has been able to accomplish thus far.
5. Produce a Location Page for Your Business
Google Places and the brand new Google+ Local Pages for businesses have proven the importance of having a real location attached to your brand’s online presence. Instagram’s integration with the Foursquare location database lets you Geotag the location the photo was extracted from (i.e. your place of business) allowing it to be added to the location page on Instagram. If users are browsing photos predicated on location and see a product of yours that appeals for them of their area, you could have a fresh customer. If a location isn’t listed, you can include your organization to the Instagram/Foursquare database.
6. It’s Easier to have Followers
Because you can’t post links on Instagram, people won’t feel like they’re being bombarded with SPAM when following your brand account. If you frequently post interesting images that feature your product service on Instagram, clients are prone to follow you there than on every other Social Network. It is likely to be easier for you to build brand recognition with a bigger fan base. Because Instagram easily links to your Facebook and Twitter accounts, it helps those social networks grow for you personally as well. Exactly the same rules of social network marketing apply though – interact with (comment and “like”) and follow your customers FIRST. On Instagram, they really follow back.