Guide to Software Marketing


This concise article can tell you in plain English tips on how to promote your software easily and effectively.

Submit your software

I recommend submitting your software to It costs $79 dollars a year, but is well worth it. It’ll display your product on and its partner network made up of 20 other major download sites. is so popular that if your product was just listed on it would be worth the yearly fee.

Use Rudenko’s  software submission service to submit your software to hundreds of software archives. Unlike auto-submit programs, Rudenko has employees manually submit your software to each archive therefore it is less likely to be rejected.

Rudenko’s software submission service can be beneficial because all the software archives could have a connect to your website. Relevant pages that link to your website boost your link popularity. The larger your link popularity the higher your se ranking is likely to be, especially in Google. Rudenko’s software submission service costs $70 and in the event that you include “David Mahler – 10% discount” in the comment field you’ll receive 10% off.

Promote throughout your website

When you have a website than you can promote your software free of charge by utilizing effective se optimization techniques.

Both key factors for se optimization are effective titles and clear body text. Make sure that the titles are relevant, unique to each page, and include key phrases that are likely to be searched. Body text should be clear, concise and saturated with key phrases. Feel free to include your key phrase as much times as it seems natural to do so. When you publish your masterpiece, test your website copy by reading it aloud to yourself or to a friend. When it sounds awkward you probably have to take a few of those key phrases out. Remember it is essential to publish for both people and search engines.

Have somebody else do the task

Websites like Shareit for pc you to partner with affiliates that distribute your software for you. That is a simple way to really get your product out there but you can expect to pay for a commission to the affiliate.


If you are a sole proprietor or perhaps a major corporation, these software marketing techniques is likely to be effective in promoting your software.

David Mahler started his business (Small Business Services) creating websites in 2002. His company has since extented his services to Intranet design, database design and website copywriting.


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