I have more than 10 years of experience in digital marketing and used all kinds of SEO software. SEO is a process of researching, decision-making and implementing. The SEO processes are keyword research, site audit, backlink audit, backlink research and you need to check how keywords are performing in the search engine. There’s no end for SEO process, above-mentioned are the fundamental process. This information is about the best SEO software I have used to date to do all SEO tasks.
Google Keyword Planner is the sole tool I personally use for keyword researching. I believe that AdWords application can just only collect the accurate data from the same company search engine. I am not blaming other keyword research tools, but the information that how many people searching on Google internet search engine could be accurately given only by Google. I realize that nowadays keyword planner only showing accurate search volume to the accounts with running paid campaign. My suggestion is to run some paid campaign and get accurate data as this may assist in both ways. There are no free keyword research tools only paid tools you’ve in the market. As opposed to paying just for the keyword research run some AdWords and have the accurate data.
Semrush is the best SEO software whenever using any task of SEO as it’s capable of doing all tasks that needed for SEO. Even though it is able to do all tasks, I mostly suggest it for SEO audit. Basically, I really do the audit on three levels. The very first level is site audit to get the overall site technical errors. The second level is an individual page and its content audit to optimize for a keyword. The 3rd level is accessibility audit is to check page loading speed and user experience. I utilize the Semrush for site audit because it covers my first and second level of the audits perfectly. On overall site audit, it checks a lot more than 200 checklists and it categorized into error, warning, and notes. Thus giving an idea which makes most effects on SEO. Individual page audit is the absolute most powerful tool to utilize because it collects our competitor data and suggest us to optimize a full page to target a keyword.
Lighthouse is just a Chrome developer tool for SEO audit. You can get it once you click inspect by right-clicking on your page. My third level of SEO audit can be carried out with this particular free tool. It checks a lot more than 200 checklists under categories like Performance, Progressive web app, Best practices, Accessibility, and SEO. You is going to be surprised at the results it provides you with even it is free. The page speed check is roofed under Performance and it checks how you’ve used colors in your website. Additionally, it provides a checklist to check manually. This may help individuals who are a new comer to SEO as they are able to learn from it.
Best keyword tool research and backlink audit would be the extremely important task of SEO. Even though it can be carried out using Semrush itself easily Ahref has more fresh data. I have heard that many SEO people recommend Ahref as it’s a dedicated software for backlink research with fresh and accurate data.
Rank tracking is a very important task to know how our targeting keywords ranked searching engines. Google Webmaster Central and Analytics give search analytic data, but it’s not live data and accurate. Using paid software to track keyword ranking is the better idea. Paid software like Ahref and Semrush give you accurate keyword position report with historical data. Semrush and Ahref will set you back minimum 100 USD each month an average of if you are designed for buying only 1 software for many tasks I recommend Semrush because it has all the tools for the entire SEO for a site.
There could be heightened SEO software like Majestic for backlink research, but I decided to write which I mostly like and used, finally there’s another software I have useful for keyword position tracking is Rank Tank. They are the best SEO software I have used so far. I Hope this information is going to be helpful to SEO beginners.